Friday, March 20, 2015

BMW + Instagram Video


So BMW just posted an Instagram video that I think I've now watched like 45 times. What sells me on this is not just the car—which is the stunning Euro-spec forbidden fruit known as the 1er hatch—it's also the vibe and editing. The music's pretty meh, but I'll admit that I'm looking at video on Instagram in a different light thanks to this one. Nicely done BMW.
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