Sunday, August 24, 2008


So you’re probably thinking, enough MINI posts already. Yeah, sorry about that, but I can’t not write about this one. Turns out that within the past couple of weeks MINIInternational (one word) launched a community-based website for MINI fans with creative sensibilities. It's the site I've been waiting for!

The concept behind is based on a phrase coined by the designer of the original Mini, Sir Alec Issigonis. Upon drafting the first sketches of the original Mini, he touted it as a "Creative use of space." When I stumbled upon this site, you better believe I was stoked. I set up a profile and notified my MINI driving friends.

However, I’ve dug through this site and unfortunately its not as cool as I hoped it would be. I like features such as the blog, the size of the profile pics, and the random design contests they host. But the personalization of the profile pages is weak, the custom backgrounds are limited and there’s absolutely no thought put toward featuring both a car and a driver.

I can understand that perhaps they didn’t want to alienate users who are non-MINI owners. But for those of us who do have MINI’s, it would be so awesome if there were further profile capabilities that would allow drivers to post pics, mods, and nicknames of their MINI’s. Actually, that’s not a bad idea…

1 comment:

Justin said...

Exactly. I love the concept but the site left me a bit underwhelmed. As of yet, my invitation from Kyality has gone unanswered.