Friday, December 16, 2011


I've always felt that a cleaned-up single speed bike is like a piece of graphic design and motion and apparently Borja Garcia Studio agrees. They've just released photos of a new bike they hope to produce: the Helvetica Bike. The whip will be created for the 55 year anniversary of the founding of Max Miedinger’s classic typeface.

Their reasoning is simple: "Because we love Helvetica. We love swiss spirit. We like precision, purity and clarity. And Helvetica, the swiss typography, represents this complete design-lifestyle."

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