Monday, October 27, 2014

Danner = Awesome + Authentic

Man, Danner is a brand that just gets it and does it right. I was super stoked to be wearing their boots today when I saw a piece of branded content like this. Their commitment to replicating the magic of a classic product and then capturing that process just inspires me.

The reissue of their Mountain Light Cascade for Reese Witherspoon in her upcoming flick Wild is dead-on cool. Here's to wishing other brands had just as much get-it factor as Danner does. Thanks for the heads Upto12.

PS: Also watch for the #SockAndSandals appearance!

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